Bancmarketing

​Rita is a valued member of our editorial team at Design Insider, working on creating and developing engaging content for our readership of Interior Designers and Architects. Her articles are consistently amongst the top 5 most read on our platform. Rita has also supported our webinar series, sharing valuable sector insights.

Rita’s understanding and insight of the contract market has proved to be invaluable in our strategy development and in the planning and implementation of new member services. We have worked with her on a number of projects across different sectors and we view her as very much part of the BCFA team.​

Rita is highly skilled at strategically planning a fully integrated marketing communication plan to support sales strategies.  Her exceptional mix of commercial skills are demonstrated through measurable implementation of  plans at all levels of the business, engaging and mentoring staff, whilst understanding strategic issues at board level. Focused, driven and committed, Rita has become an integral member of our team. ​

Rita is an exceptional market sector consultant, who has supported me and the marketing team to develop and deliver an integrated marketing communications strategy. Working as an extension of the team she provides clarity in a complex market, as she innately understands brand positioning, values, culture, and opportunities for the business.This commercial understanding has enabled her to produce beautiful collateral and engaging content across our marketing platforms. She also works well with the sales team and clients to promote project case studies.

Rita writes a regular feature for our Stocklist Magazine, the UK’s largest magazine for flooring retailers. Her combination of marketing insights with industry knowledge has resulted in a popular feature welcomed by both retailers and manufacturers. She is a real asset to The Stocklists team.

Rita worked with me and our senior team to evaluate Newmors competitive position and define where we wanted to be. She has created and implemented a series of marketing initiatives in order to increase our profile globally. This has involved developing e-campaigns, PR, advertising, Case Studies and supporting our online presence - all resulting in greater customer and ​press engagement.​

I set up Modieus without compromise and there are no limitations to our creativity and what we can deliver. We manage the whole process from design concept to final delivery. I have recruited the best people in the industry, so we have unrivalled expertise. But, I knew we needed to increase the awareness of our brand, promote our capability and our promise. So we asked Rita to review what we had done and plan for the future. Rita has a great experience in the flooring industry and refreshing vision on branding quality products for the top of the market. We service and provide clients with a total flooring solution and the whole Modieus team is committed to deliver the best.

Rita worked closely with me and the executive team to re-launch the brand and develop a coherent marketing strategy from a limited budget, which included establishing a highly successful web site and social media presence. She was instrumental in driving our new product programme and worked closely with sales teams in the UK and all our global markets.​

Whilst Rita worked with Sanderson Design Group she was instrumental in building our Paint proposition from a strategic angle to ensure that we considered Branding, Marketing, Commercialism and Distribution. Rita offered a holistic overview and was invaluable at every touch-point from budgeting to creative direction and point of sale. Above all Rita is a joy to work with on a personal and professional level.